The AI Calendar lists important days and special occasions on which you can reach your client's customers, with ready-made prompts for B2B and B2C audiences. Pick a moment and a prompt, and AI Chat writes the content with you. The Moments screen keeps the company's own list of special dates.
Before you start
Select the right company and website in the top bar. See Choosing your company and website.
The AI Calendar
Click the AI Calendar card in the Most Used section of the AI App dashboard.
The screen is titled AI Calendar. It lists moments by date, each with an image, name, description and date.
Finding a moment
Use the tabs All Dates, B2B, B2C and Your own to filter the list.
Click a label on a moment (such as B2B) to show only moments with that label.
Use the view icons to switch between a list, cards and a compact text view.
Click the refresh icon (Get updates) to load the latest moments.
Writing content for a moment
Click a moment's name or description, or click Options > Start.
A window with prompts for this moment opens. Use the search box to find a prompt.
Click a prompt.
If the prompt has blanks (for example a topic or product), fill them in and click Submit.
AI Chat opens with the prompt and writes the content.
Refine the text in the chat. Then click Publish as blog post or Publish as social post on the reply. See Using AI Chat.
Tip: Start two to three weeks before the date, so there's time for approval and scheduling.
Adding your own prompt
Open a moment.
Click Add prompt.
Fill in Name and the prompt text. Put words the user should fill in between square brackets, for example [product].
Click Add to collection.
You see "Successfully added the prompt in the collection."
Adding your own date
Add dates that matter to your client, such as a company anniversary, an open day or a sector trade fair.
Click Add new calendar item.
Fill in:
Title (required),
Description (Optional),
Date (required),
Image/Background: click Browse / Upload to add an image.
Click Add to collection.
You see "Successfully added the moment in the collection." Your own dates appear under All Dates and Your own.
Note: Calendar items are one-off dates. For a yearly event, add it again for the next year.
To remove one of your own dates, click Options > Delete and confirm with Delete moment. You can only delete dates you added yourself.
The Moments screen
Click the Moments card ("Manage company special moments.") in Settings & more. It is not shown to users with the Reporter role on the website.
The Moments screen keeps the company's list of special dates, shown as a list (Date, Event, Actions) or as a calendar.
Adding moments from the event list
Click Add Moment.
In Select Events, search by name or date under "Search events by name or date", or switch to the calendar view.
Tick the events that matter to the company.
Click Add Selected Events.
Adding a new event
Click Add Moment, then New Event. You can also click a day in the calendar at the top.
In Add New Event, fill in the Date and Event Name.
Click Add Event.
To change an event, click the edit icon, make your changes in Edit Event and click Save Changes. To remove an event, click the trash icon.
Important: Deleting an event on the Moments screen happens immediately, without a confirmation.
Note: The Moments list and the AI Calendar are separate. Events you add on the Moments screen don't appear in the AI Calendar. To get prompts for your own date, add it in the AI Calendar with Add new calendar item.